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Set to make a shift in the way that people purchase digital goods, Ukey had a mission statement that I could get behind. This company has not released this product at the time of writing. Our team was set to work with them to come up with a design that would give them a way to package their service in a way that would allow them to communicate their vision to the masses. As this was a new service on offer and the challenge was to go against the current standard of subscriptions we needed to make this process effortless for the customer to interact with.